Take us through a day in your life, from a possible morning routine through to your work, please.
The boring reality is that the best days for me creatively are when I'm firmly in a routine - working out, taking my dog for a walk, being grounded at home. I have huge issues with focus - and when I'm on my laptop all day searching for new music to sign, the last thing I want to do is go back into the studio at night.
My time for my own art is severely limited, so it takes a hell of a lot of discipline when often all I want to do is see people and escape the house or the office. Weirdly, I tend to be the most creative on planes - I use making music to curb my anxiety of flying and it’s where most of my tracks start.
My days vary depending on which artists are in town, which shows I have to go to, in person meetings etc, but the reality is I just spend a lot of time on my laptop, digesting stats, and it takes its toll. I make music slowly and I'm not a natural studio bod - it’s against my instincts.
Could you describe your creative process on the basis of a piece, live performance or album that’s particularly dear to you, please?
I can’t pin this down, because one of my main sources of inspiration are the ebbs and flows of the industry - how artists, the market and their relationship with one another constantly evolve. It’s scary, but also brilliantly resilient - and every time I discover a gem of an artist, it’s a constant reminder of how fundamental music is to human existence and how it transcends any modern day issues.
Yes it’s easy to despair about the disposable nature of TikTok fuelled moments or music that doesn’t resonate you - but evolution is unstoppable so embracing the new and being aware of your environment and your place as an artist within that is fundamental. The variety to me is the inspirational part.
Listening can be both a solitary and a communal activity. Likewise, creating music can be private or collaborative. Can you talk about your preferences in this regard and how these constellations influence creative results?
I’m still very embryonic in my music making, and so far the whole experience has been very insular - from aeroplane sessions to solipsistic studio nights. I’m optimistic about opening this process up and changing things though - the limited experience working with Tottie on vocal compositions has been incredibly fun and inspiring.
I truly get a thrill from collective and communal listening experiences - it’s like church for me, and truly the most poignant times of my life have been experiencing live shows, collective dance classes or playing in orchestras and singing in choirs. Classical music in particular gives me huge motivation to create - there’s some real cosmic, energetic power in hearing a fully formed orchestra play a masterpiece, even if you’re making house music.
How do your work and your creativity relate to the world and what is the role of music in society?
We’ve covered this a little already, but I genuinely bow down to the power of music within humanity as a whole and its power in collective consciousness. It’s humbling, democratizing, and levels the playing field.
Even TikTok has a democratizing effect - 80% of viral moments are organic and even the major labels have a hard time manipulating it. This to me is beautiful - I've devoted my life to music through my work in A&R and now as an artist.
I do have moments of feeling like I'm contributing so little to society and its partial collapse. But then I remind myself that it elevates, comforts and enriches the lives of so many people.
Art can be a way of dealing with the big topics in life: Life, loss, death, love, pain, and many more. In which way and on which occasions has music – both your own or that of others - contributed to your understanding of these questions?
I’m a hugely nostalgic person, a song can catapult me into another time, place or country in an incredibly powerful way.
In my recent release, my first solo EP, I really tried to capture that nostalgia within rave - what it meant to me and how it made me feel. It’s like a distinct scent - absolutely transformative and almost soothing.
I have “go to” records I put on when I want to feel a specific way, or when I want to get out of a funk. It’s truly a therapeutic tool.
How do you see the connection between music and science and what can these two fields reveal about each other?
I’m instantly thinking of my friend Yewande, who is a neuroscientist and a huge music head - who would be able to answer this far more eloquently than myself.
But I think it’s about reminding ourselves that listening to music quite literally can transform the chemical set up in our brains, or something along those lines.
Creativity can reach many different corners of our lives. Do you feel as though writing or performing a piece of music is inherently different from something like making a great cup of coffee? What do you express through music that you couldn't or wouldn't in more mundane tasks?
I’m not sure how to answer this because I’m struggling to find similarities in these two things, the differences are so stark in my experience.
I suppose, in a way, for me both require a strict routine. My ability to make music is really all about learning to control my patience, to be still, ignore external distractions and really dive into myself - I don't have a natural mind for problem solving, and it can be frustrating because my technical capacity often can’t keep up with my ideas. Routine though, and the simplicity of that, helps immeasurably.
Huge life events and adventures are certainly inspiring, but it’s not until I'm truly still and happy in myself and my own company that I can get into the right headspace to make music on a deeper level.
Music is vibration in the air, captured by our ear drums. From your perspective as a creator and listener, do you have an explanation how it able to transmit such diverse and potentially deep messages?
From a creator’s perspective, I’, not trying to change the world with my music.
This record is highly personal - I’m making it to feel something, to celebrate a rare moment of self expression and to hopefully evoke feeling in others - to bring energy and movement. If other people happen to like it too, that’s an added bonus - but really i’m making introspective dance music if that’s even a thing.
"Fembot Fashion" happened to be a creative reaction to the Roe vs. Wade overturn - it’s about invoking feminine power to a degree, but I wouldn’t say I specifically went out to make a political record.